In 2019, a design technologist and I created a self-service banner
web-app to automate banner ad requests the team didn't have capacity
for.
By 2021, my production design team was able to
automate over 80% of their banner ad requests and prioritize
high-touch, high-return projects, completely eliminating on-call
shifts–even during peak events like Black Friday.
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The Evergreen Refresh is a reoccuring project to overhaul Amazon
Device's look and feel.
Up to this point, each design
request was solved on a case-by-case basis using years-old, recycled
creative—even though the data showed this damaged our customer
experience. The Evergreen Refresh has improved customer engagement,
design consistency, time-to-market, and deploys easily using the
Visual Asset Creator.
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The DPB template was designed to allow designers to quickly mock up
wire-frames, even containing product-line-specific, pre-built
wire-frames, and saved days from certain steps in the process,
including localization!
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In 2017 I led the most successful deployment of marketing assets for
E3 yet. Timed with the keynote itself, we launched 10 games in tandem
with the Xbox One X online, including Microsoft.com and all of it's
retail partners like Best Buy and Amazon, with 100% accuracy.
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In 2014, at Wizards of the Coast, I produced 20+ videos for WOTC
Retail Partners, including set release trailers, unboxing videos,
how-to's, and product announcements.
More importantly than
that, I helped develop a playbook that led to an average increase of
200%+ overall views, better view times, better engagement, and more
visibility that WOTC uses on all of it's videos, even today.
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When I joined Amazon the first time in 2014 there was an
8-week-minimum lead time for device renders. By the time I left,
designers could self-service device renders and, with light
retouching, could have them ready to go into final production files.
Even today, Amazon Devices uses an iteration of my process to produce
its products' 3D visual ID.
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