Keeping billions of eyeballs happy… all year long
This quarterly redesign feeds the Visual Assets Creator and keeps hundreds-of-thousands of images relevant with less than 8 design weeks a year.
Tools: InDesign, Adobe Libraries, Adobe Creative Cloud, Photoshop, Illustrator
Skills: Style Guides, Art Direction, Technical Direction
Time consuming. Inconsistent.
Remember we need hundreds of thousands of these every year.
Build once a year…
…and make them look good
This project made our work scale with a reasonable level of effort. This guide worked for our automated solutions, but also for our hand-made images that came from our designers.