Visual Asset Creator

Visual Asset Creator, or VAC for short, was made by designers for non-designers.

When our marketing partners engaged with Visual Asset Creator, we didn't want them saddled with the burden of design. As a result, requesting creative from VAC takes less than 5 minutes. VAC dramatically reduced creative rush requests and escalations and eliminated on-call shifts.

Designers who contributed to the VAC with mechanisms like The Evergreen Refresh saw their work make a huge impact. VAC simplified the most boring part of creative work and allowed our team to focus on getting hands on high-touch, high-impact creative.

One of our templates...

...with inputs

An example of VAC in the wild

How we capture product scale