Visual Asset Creator, or VAC for short, was made by designers for non-designers.
When our marketing partners engaged with Visual Asset Creator, we didn't want them saddled with the burden of design. As a result, requesting creative from VAC takes less than 5 minutes. VAC dramatically reduced creative rush requests and escalations and eliminated on-call shifts.
Designers who contributed to the VAC with mechanisms like The Evergreen Refresh saw their work make a huge impact. VAC simplified the most boring part of creative work and allowed our team to focus on getting hands on high-touch, high-impact creative.